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Pay Per Click adverts are above or to the side of normal search engine listings, and therefore do not compete with them in any way. Click on the icon to see an annotated version of some Google search results. |
What are the benefits of Pay Per Click Advertising?
With Pay Per Click advertising, you are in complete control of what you spend. You can either set daily or monthly budgets. Your adverts can be paused and re-run at any time. You can also target geographic areas.
As well as the usual text based adverts, image and video adverts can be used on Google's Content Network. These are other websites that aren't owned by Google but publish their Pay Per Click adverts. You can choose which of these websites you advertise on, i.e. if they are related to your products and/or services.
Because adverts only show for keyword phrases you choose, all clicks you receive are highly targeted. No other form of advertising allows you to be so specific about who you are targeting, making it hugely cost effective and in most cases, very successful!
Why use Webtacular for Pay Per Click Management?
At Webtacular we've been managing client Pay Per Click accounts for years now, being trusted with some annual budgets exceeding £100,000.
We have two in-house Google AdWords Qualified Professionals. This involves taking a lengthy exam and requires experience of using their system. We're also experienced in rival products from Yahoo and Microsoft, with all three having their pros and cons which we can advise you on.
Our experience in Pay Per Click advertising management will ultimately save you money. Our extensive research, monitoring and knowledge allows us to plan the right campaign for your organisation. When taking on previously self-managed Pay Per Click accounts, we have saved some clients up to 50% expenditure with no loss in sales.
Of course, being fully transparent in what we do, clients are provided with a log in to their accounts to see what we've been up to!
What is the Pay Per Click Management process?
Stage One: Research
After talking to you about your organisation, it's aims and competitors, we go away and compile research providing you with the following:
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How much traffic your chosen keyword should get |
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What additional keyword phrases we would recommend |
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How much you should expect to pay per click |
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Recommend which Pay Per Click website(s) to use |
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Website landing page advice |
This stage is completely free, with no obligation to start. Get started now by getting in touch!
Stage Two: Account Setup
After deciding which pay per click websites to use (Google, Yahoo etc.) we will create a new account for you. You will have full access to this.
If you have a budget in mind, we will set this for you (it can be adjusted at any time) or set a recommend budget based on how many leads or purchases you are trying to generate.
Stage Three: Advert Setup
Based on the keyword phrases agreed, we will setup Advert Groups for you. By organising keywords by theme, the associated advert will be highly targeted, and consequently, as cost effective as possible.
We will create a variety of adverts and, if necessary, target them to different audiences. Examples of this would be by geographic location and even mobile phone users.
Stage Three: Ongoing Management
Our team will constantly monitor your account to cut any keyword phrases that aren't proving to be cost effective. We can find new phrases, or better direct funds to better performing ones.
We will provide reports on expenditure and keyword phrase performance as a matter of course.
How much does Pay Per Click Advertising cost?
Our Pay Per Click Management fee is £85+VAT per month. This is on top of the budget you set aside for the actual advertising on Pay Per Click websites.
Because we optimise existing accounts, many new clients find they soon save the cost of the Pay Per Click management fee thanks to the tidying up we do. Some clients have previously spent up to 50% of their budget on underperforming keyword phrases!
How do I get started?
Let us get to know you and your goals. Send over details of where you are now, and where you would like be heading and we'll get back in touch with our preliminary research quickly.
Contact Webtacular
You can contact us at Webtacular using the form below
(required
information is shown as *).
We have created a guide to the major Pay Per Click advertising providers, naming not only general benefits and features, but also what provider is best for you and why.
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Don't take our word for it!
We have two Google AdWords Qualified Individuals in the team. This involves taking an exam on the system.
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What clients say
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"Webtacular's results speak for themselves, we are on the first page for all of the keyword phrases and getting more and more orders." Nigel Cazaley
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Case Studies
See examples of previous Pay Per Click Advertising work in our Case Studies list
Local Business Ads
Did you know you can target local consumers by utilising Google Maps? Through Google AdWords, you can pick up clicks from people searching for products and services physically close to them.
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