Google Advertising Professionals
What is the Google Advertising Professional scheme for?
Google's advertising professional scheme is aimed at people who
manage multiple AdWords client accounts. Within the scheme, there is
an opportunity for individuals to prove themselves further by becoming
a 'Qualified Individual'.
By becoming a Qualified Individual, it demonstrates that the person
has experience of the AdWords pay-per-click system. In order to become
qualified, the person must have managed a Client Centre account for at
least 90 days whilst spending at least $1000. The most important
aspect is the Google Advertising Professional Exam. This is an
extensive, time restricted exam testing all aspects of the Google
AdWords system.
Is it better to use a Google Professional Qualified Individual?
Having members of our team take the Google Advertising Professional
Exam, we would say yes. The exam covers all aspects of the Google
AdWords system, knowledge that can only be gained by constant use of
the system. Even though others can claim they know the system, this is
the only way of externally verifying these claims.
How can I prove a individual is a Google Professional Qualified
Individual?
Upon passing the exam and fulfilling the other requirements, the
Qualified Individual will have a unique link from Google. Please
view one of our Qualified Individual's page as an example.
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Don't
presume by displaying the Qualified Individual logo that the
individual is qualified, as it is easily obtainable on the web. |
Does using a Google Professional Qualified Individual cost more?
By having vast knowledge of the Google AdWords system, a Qualified
Individual should be able to actually save you money! They can do this
by:
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Researching and selecting the
best keywords |
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Researching the best advertising
type |
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Writing better Ad Titles and text |
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Producing more targeted campaigns |
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Giving best landing page advice |
Its simple. The more experience you have, the more knowledge you
gain. We have been able to cut costs of our own clients' accounts with
no loss of enquiries. In many cases, the savings in fact negate our
management fee. How do I get started?
If you haven't had an opportunity to see our dedicated page on
Pay Per Click
advertising management, please do. If you're new to this form of
marketing online, be sure to check out our free
Pay Per Click
Guide as well! |
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Google Qualified Individual
We have two Google AdWords Qualified Individuals in the team.
This involves taking an exam on the system.
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We have created a guide to the major Pay Per Click advertising
providers, naming not only general benefits and features, but also
what provider is best for you and why.
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