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53% of business users check their email six or more times a day. |
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Cheaper and more environmentally friendly than direct mail |
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Ability to target and personalise |
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Easy and quick to implement |
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Fully measurable results |
So like direct mail, you can can target very specific demographic groups with the ability to personalise emails to individuals. Unlike direct mail, you can also see who actually reads your email and what action they take beyond that.
Why use Webtacular for Email Marketing design and management?
Email Marketing is a minefield. It is important to ensure email campaigns are sent in accordance with the Data Protection Act and other legal rulings. Being experienced, we not only know all of the rules but know the best frequency for results. We follow the Direct Marketing Association's 'Best Practice Guidelines'.
With experience in creating hundreds of websites, we know which designs work and will attract attention. No templates are used, we create tailored designs from scratch that fit in with your brand and other marketing initiatives, just like a website.
Using the very latest technology, we send out the emails for you and manage unsubscriptions and failures. We can also negotiate the purchase of email lists on your behalf if you wish to boost the impact of your email campaign.
With clients such as Graham Horgan, at Plans Motorsport stated that our services "complimented my website and boosted hits massively," and that he "found the service to be affordable and a much less time consuming process than offline alternatives" you can see why we have a trusting client base!
What is the process?
Stage One: The Design
After learning about who you want to target, be it existing clients or a new market, we'll create a choice of designs based around your existing branding and/or marketing campaigns. We will ensure that the designs meet the following criteria:
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Accessible for all popular email programs |
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Meet anti-spam guidelines |
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Deliver huge impact |
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Encourage call-to-action |
The design will be hosted as an alternative for anyone who blocks image based emails. We can also provide supporting web pages which are focused on the email campaign, which are particularly useful for special promotions.
Stage Two: Email Lists
We can take an existing email list or find a new one based on who you wish to target. We have established relationships with many email list companies so can offer the best prices.
Email lists would be from trusted sources which have Opt-In subscribers, ensuring the best response rates possible. You can choose to target different business sectors, age groups, wage bands and many more demographic criteria.
Stage Three: Distribution
We can send out your emailer for you, reducing load on your own web servers. As part of this service, we will manage your unsubscriptions and failures automatically.
Stage Four: Analysis
Measuring the success of an email marketing campaign is easy when using Webtacular. We can inform you of vital information including:
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How many recipient opened the email |
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How many recipient forwarded the email |
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How many recipient unsubscribed |
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How many emails didn't get to recipient |
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How many people clicked to visit your website |
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Encourage call-to-action |
This information will be all presented in an report for easy analysis.
How much does Email Marketing cost?
The costs of our Email Marketing services depends on factors such as whether you need to purchase a new email list or wish to distribute yourself. The largest cost would be for the email's design, but this can be reduced if it consists of a long term campaign.
If you would like a quote for us to handle your Email Marketing, please use the form below and provide as much information as possible so we can give an accurate costing.
Contact Webtacular
You can contact us at Webtacular using the form below
(required
information is shown as *).
Find the best tips and tricks in making an Email Marketing campaign really work for your organisation. Learn how to avoid unsubscriptions, boost click throughs and more!
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What clients say
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"Webtacular's results speak for themselves, we are on the first page for all of the keyword phrases and getting more and more orders." Nigel Cazaley
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Case Studies
See examples of previous Email Marketing work in our Case Studies list
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Warning!If you don't prepare properly, email marketing can be at best ineffective and at worst, go against legislation. See our article on the do's and don't of email marketing for more info. |
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