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Email Marketing Services Case Study : Bounty

The Mission

Bounty, first established in 1959, is now the UK's number one parenting club offering advice on getting pregnant, how to enjoy pregnancy and what happens next! They required an online system intended to assist mother's-to-be the help organise their time. This facility would act as a reminder tool helping take the pressure off what can be a very stressful time. Automatic SMS messages powered by eNudge would be sent to members reminding them of important appointments and essential requirements

Taking the brief on board, we created a database driven website design that suited both the Bounty and eNudge brands. This free-to-use website includes customer sign-up and an intricate calendar system proving automatic voice reminders of upcoming appointments.

Finally, Bounty required a targeted email message to be sent to current members advertising this new facility and encouraging them to tell their friends.

The Plan

Brand awareness is essential to Bounty's success and as such all elements had to reflect their requirements while still ensuring that the message was clear and concise. Research was undertaken to find which types of imagery both suited the Bounty guidelines and could attract mothers to their system.

Factors considered with the competition included:

		Use of relevant imagery
		Relevancy of email content
		Code optimised to reduce chance of being 'spammed'
		Ease of access to the online facility
		Ease of use of the online facility

By considering these factors, we can quickly gain an impression of how the email should be designed and coded.  There is no point creating an email message for your clients and have it vanish into the ether unread!

Fortunately, Bounty already had a dedicated email list who were used to receiving mailers on this type of subject so the message was being delivered to a captive audience and one who was interested in making the most of these types of facility.

The Reward

Once we had completed the development of the online facility and distributed the email message, we were delighted to see results within a matter of days.

The Assessment

Good results make happy clients, as you'll see by Duncan Gledhill's comments below...
 

	I am confident to let [Webtacular] work with our clients directly and wouldn't hesitate in recommending them to others. Their design work is always a precise representation of the briefs they are given, with originality and impact. ~ Duncan Gledhill