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As mentioned in the Google PageRank article, many Search Engine Optimisers hold the belief that new website domains are artificially held back from gaining Page Rank for an undisclosed period. This articles talks more about the Sandbox Effect, including how you could be affected and how to prevent it from stopping your website from ranking well in Google. Why would Google use it?The line between optimising and manipulation of websites to rank better in Google can be a grey one. It would be generally agreed that any new website would take a while to become established, simply because it takes a while for word to spread. Therefore, it is not beyond reason for a search engine like Google to be highly suspicious of a new website that gets many backlinks to it within weeks of going live. One well known Google employee Matt Cutts was interviewed by the SEO Round Table website about the sandbox effect. This is what he said when questioned on the sandbox's existence:
How I can I tell if my website is affected?There are a number of clues that, when combined, suggests your website is a victim of the Google Sandbox effect, these are:
Can I stop the Sandbox Effect?First of all, ensure you haven't used 'black hat' techniques to rank well. This includes keyword spamming and cloak pages. If you don't need to use a new website domain, then it is best to use one that is already in existence and established. If you have to use a new domain, then it is best to not start building or reciprocating links straight away if they are not of particular high quality. Instead, concentrate on other elements, such as writing articles. However, an authority backlink (one with high PageRank) has been known to get websites out of the sandbox and ranking as expected., but this is not guaranteed to work. There has been talk of a reverse effect where Google will rank new content from new domains higher than they usually would. Other than this, you can only be patient. Your website will most likely recover, but the reality is you may have to wait months. Think about using Pay Per Click advertising such as Google AdWords in the meantime. What is the purpose of a sitemap?A sitemap has two purposes. The origins of a sitemap was to make all content of a website accessible in one place. Before the use of a search facility within a website, the sitemap was a way of finding content when you could not find it on a particular page. More recently, sitemaps have been reborn with the function in assisting with Search Engine Optimisation. In order to rank and display your website's pages in search results, search engines such as Google need to first index all of your pages. Webmasters used to submit their website to Google in order for this to happen, but in 2005 Google launched 'Google Sitemaps' where webmasters could submit their whole Sitemap, meaning your website is indexed quickly and without gaps. For Google, this meant fresh content and more coverage of the web. Other search engines soon joined the new sitemaps protocol, including Yahoo, MSN, Yahoo and Ask so webmasters could submit their sitemaps to all major search engines. How do I create a sitemap?
The sitemap protocol is based on XML. As well as listing the website's URLs,
the XML document can show the frequency of change and importance of the page.
These factors do not effect search engine rankings. Their are tools around the
web that can create an XML document automatically after you submit your website
URL.
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