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Google AdSense is an ad serving system that allows website owners to display, and earn revenue from, ads from customers of the Google AdWords Pay Per Click system. How does it work for the website owner?AdSense is easy to setup, as it just a case of creating an account and placing some code into web pages. Ads displayed automatically update in order to be relevant to the rest of the web page's content. Colours and styles can be picked in order to compliment the surrounding content, and website owners can choose to display graphical or video based ads instead. The website owner receives a percentage of click through or impressions revenue. Supplementary revenue can be gained with specific AdSense functions for dormant domains (US only) and mobile phones. What does it mean for the user?If a user is advertising with Google AdWords, they have the option to advertise on the 'Content Network.' They can pick websites related to what they are selling to advertise on, with the theory being people looking at their ads on these websites should be their target company. Sadly, some website owners produce dubious websites purely to generate AdSense income which aren't so great for the user. This makes clicks somewhat less targeted, whilst advertising spend can increase greatly.
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