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The term 'anchor text' is mentioned often when it comes to Search Engine Optimisation as it is a fundamental part of the process, being one of the first realised key attributes in order to get high search engine rankings. It is called anchor text after the anchor tag used in HTML coding to display a link. When linking to a website or web page, many people do so by having something similar to:
Although this link is clear and helpful, this is not the best linking technique when it comes to Search Engine Optimisation. A better link would have descriptive text describing the website or web page it is linking to. Search engines note this as a more relevant link, which gives it more link 'weight', consequently helping your search engine rankings. To use the above example again, here is how it would be laid out to benefit Search Engine Optimisation:
There you have it. Its very simple, but its important to build this way of linking when it comes to internal linking as well from with external links. This is also the same when writing blogs, articles and any other opportunity that may result in an backlink to your website!
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