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	What is a "Call-to-Action"? Posted 04 June 2009

Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here." A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.

http://www.businessdictionary.com/definition/call-to-action.html

http://www.webmasterworld.com/forum44/601.htm

http://www.warriorforum.com/main-internet-marketing-discussion-forum/14388-strong-call-action-examples.html

Planning your Facebook Ad campaign

A Micro Website

Commonly used, a unique landing page or micro-site (a few pages) tend to produce better results than simply sending people to your website's homepage. This is because a micro-site contains everything the target audience needs all in once place. You can establish trust, and the buying decision is much easier to make for the user.

Even if your you don't wish to link to a Facebook Page from your Facebook Ads, its still worth creating one as its completely free!

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