 |
|
A 'One Way' link is a term to describe a link when setting it apart from a reciprocal or exchanged link. This is because, when sourced properly, a one way link helps with search engine rankings far more than a link a reciprocal one. What makes one way links good?Hopefully, you will already be aware of why links are fundamental to a search engine optimisation strategy. They act like votes for a website's content, and this endorsement boosts rankings. A reciprocal link isn't as good as a one way link as this vote of endorsement is no longer impartial, so your website's rankings aren't influenced as much. How do I get one way links?Building one way links is certainly not easy, which is why many people spend more time getting hundreds of reciprocal links rather than the handful of one way links. Encouraging people to link to your website requires a thorough assessment of what's there already. Your website should first of all be attract, easy to read and to navigate. The content should be up to date, genuinely useful and easy to share. If you get all of these ingredients right, eventually people will pick up on the good content and link to you. The passive method is all very well, but you can go out and get links too. For more information on getting links then see the 'The guide to getting more backlinks' article. Do paid links count as one way links?Paid links are a grey area in this discussion, as although they are one way, they aren't, in a lot of cases, impartial. Of course Google and other search engines can't be aware of every paid link, so in the short term it is likely you will get a benefit from the link. However, it will eventually catch up for you. There is even a facility for people to report paid links, so your competitors with nothing better to do could feasible ruin your rankings if you rely purely on paid links. Paying for a link isn't necessarily bad though, just make sure you ask yourself these questions before entering your credit card details:
If you know the link isn't evaluated, Google doesn't say don't buy the link, but buy it for advertising rather than for any kind of search engine ranking benefit. If the website will provide you with plenty of traffic and leads, then it may still be worth paying for a link, but by asking the webmaster to make the link a rel="nofollow" you won't be penalised. When reviewing a website with the possibility of buying a link, do so from a user's point of view. If your link will be amongst those for strange pills and online casinos, its worth giving a miss. Why paid links don't pay backAs mentioned, a short term benefit can be hard from paid links, no matter how unscrupulous the websites linking to you are from. Therefore, its a technique used by some Search Engine Optimisation companies because it provides fast (well, fast for SEO anyway) results. In the long term though, paid links can be damaging when they're large proportion of your overall backlinks. Not only will they be picked up by algorithm changes, but Google will manually edit results if needed too. Once Google finds a paid link website that doesn't meet criteria bulleted above, its PageRank will suffer. Because of how PageRank works, that will have a negative effect to the PageRank passed onto your website
You may also be interested in reading....
|
 |
|
|
|
|
|
|
|
Articles to your inbox
Discover more about Search Engine Optimisation, Pay Per Click advertising and Email Marketing by getting our articles when they're published.
Just put your e-mail address in the box below.
Latest Articles
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|