 |
|
The internet opens up new markets, allowing you to trade online globally 24/7. However, utilising Google AdWords' Local Business Ads feature allows you to get the most out of local targeting too. What are Local Business Ads?They are Google AdWords ads associated with specific business locations. The ads appear in:
They display when a searcher types a service and location (e.g. plumber in London). What do the Local Business Ads look like?In conventional search results, you can identify a Local Business Ad alongside normal AdWords ads because it will have the address under the ad text. This gives the searcher added incentive to click on the ad compared to the more general adverts. An advertiser can pick a specific area range they wish to cover and Google will look at a) the search term and b) the user's IP address (which give an idea of location) to deliver your Local Business Ad when most relevant. This means, if a London based user searched for 'hotels' then there will a bias towards hotels in London. If a user was on Google Maps, they would get relevant Local Business Ads alongside or even inside the map. Google Maps doesn't use the user's IP address. What are the advantages of Local Business Ads?By advertising to people closer to your physical location, there is increased relevancy and therefore a greater chance your ad will be clicked on. If it is only economically viable for your service to cover a certain range, Local Business Ads allow you to make the most out of your advertising spend with as little waste as possible. If you run a chain of shops, you can create a multiple listing with a single ad, making it easily manageable and highly targeted. How do I create a Local Business Ad?You will first need to create a Local Business Listing to show where you are. This becomes what people will see on Google Maps. Once the Local Business Listing is activated, you can login to your AdWords and follow Google's instructions to create the Local Business Ad.
You may also be interested in reading....
|
 |
|
|
|
|
|
|
|
Articles to your inbox
Discover more about Search Engine Optimisation, Pay Per Click advertising and Email Marketing by getting our articles when they're published.
Just put your e-mail address in the box below.
Latest Articles
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|