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So, I logged onto Google Webmasters yesterday to see that you could try the 'new look' layout. They don't call it a Beta as such, but as with their recent AdWords interface update, you can switch back to the old version if you're a 'set in my ways' kind of person! Is it an improvement?From a marketing point of view, it's a real bugbear to see Google still doesn't seem to know what to call the system. The title tag suggests its called 'Google Webmaster Central,' but wait, it then says to log in to 'Google Webmaster Tools.' Could we have some continuity? Things turn more positive when you see the new look. It was incredibly dated beforehand, and is much improved, if not quite as cutting edge as the lovely looking AdWords interface. Are there any more features?Yes. Also, the tools you actually want to use are much easier to find. The system was initially launched in 2006, being focused primarily on submitting sitemaps. Things were added over time, and this used to show. Now everything is more intuitive and features include:
There are a host of features which have simply been re-named, or put in a different place. Fortunately, it only takes a couple of minutes to get used to the new layout. Have any features been removed?I'm afraid so. The features lost are:
Making use of their YouTube acquisition, Google has put a little video together if you're more of a visual person!
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