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Microsoft officially launched its new Bing search engine on the 3rd of June 2009. With a number of changes under the Live brand, it became clear Live Search needed to be re-branded. What does Bing offer?No, not sarcastic replies from the Friends cast member, Bing instead promises a lot of new features intended to encourage people away from the likes of Google which dominates the search engine market by some margin. Visually, you get a nice new background photo each day. More importantly, search results provide an innovative extended preview. You also get related links to images, news and similar searches Media searchWorthy additions are within the images and video search results. You can, for example, select to view close up photos or even select just black and white ones. Movies can be previewed by hovering over thumbnails, whilst you can be specific whilst searching to include video length, size and resolution. Instant answersWhen searching on Bing for commonly asked questions, search results will include a response from the Encarta encyclopaedia. Items like sport scores are also listed as well plane fight statuses, math calculations, restaurant reviews, traffic information and much more. xRankThere is a new 'xRank' feature that ranks popular celebrities and others under the media spot light by popularity. You can see a biography of them (from Wikipedia) as well as images and videos. Whether it will convert many from Google remains to be seen, the momentum it has will be hard to stop. However, Bing has many promising features beyond simply copying Google's own. You can start using it at www.bing.com.
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