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You may have already noticed when searching on Google there is a new 'Show Options' link at the top of the search results. This reveals videos, forums and reviews based on what you've just searched for. Now there is a new feature: the Wonder Wheel. Resembling a fairground ferris wheel, it's designed to produce relevant and related search terms. When searching for a brand, the Wonder Wheel seems to focus on topics specifically related to it. For example, searching for 'walkers crisps' will give you the following results:
For the casual user, this new Wonder Wheel function will remain out of sight, but it will be interesting to know if this is a glimpse into the future of Google search results...
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