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Microsoft's MSN search engine branding has been somewhat varied over the past few years where its been trying to fit in with the rest of the MSN's image. With these constant changes, they decided to drop the function to allow webmasters to see how many backlinks their search engine recognised. However, this has finally been rectified with the launch of their new Bing search engine. MSN search engine historyMicrosoft's answer to Google came through MSN (Microsoft Network), the umbrella name for a host of their online services. First it was called 'MSN Search', then became 'Windows Live Search' before being shortened to simply 'Live Search'. Live Search looked like a good search engine, with the integration of their Google AdWords rival called 'adCenter'. However, in June 2009 Microsoft decided the use of "Live" wasn't working and so the search engine was renamed as Bing. Although, they now have chosen to call it a "decision engine." You can find more about whether its marketing nonsense or a search engine worth using by seeing our introductory article on Bing. Finding backlinks on Microsoft's BingWith the old MSN Search, you could easily find backlinks in the same way you would type in 'link:www.website.com" into Google. However, you now have to sign up to the Bing Webmaster Center to find out. Much like Google Webmaster Tools, you have to validate your website first but as long as the site is already indexed, you can find backlinks simply enough. With Live Search, you could find only your top 5 backlinks, but Bing shows upto 1000. These backlinks are ranked by 'Page Score.' This ranking between 1-5 are based on the quality of link. To view your backlinks on Bing, visit the Webmaster Center to sign up.
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