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Facebook has been one of the biggest internet success stories over
the last couple of years, and having such a big user base, it is no
surprise that they are trying to reap the rewards. The idea of
Facebook is to keep in touch with people around you. You have your
location and personal details all stored, and with it being easy to
share information, it looks like a great advertising platform. But is
it? What are Facebook Ads?Facebook's advertising platform works in a similar way the already Pay Per Click advertising rivals used by popular search engines. As an alternative, you can also Pay Per View too. The 'per' bit is a misleading though, as you don't actually pay for individual clicks, but for a set amount people.
Is it worth advertising on Facebook?Your choice can be strongly influenced by what you sell. Facebook is very much a social network for people's spare time, opposed to a business network. It is more naturally suited to selling consumer goods than it is business services. It is possible to gauge some level of interests by visiting the Facebook Marketplace (free classifieds). Simply search for keywords related to what you do and see what comes up. Also, you can get to the research stage before actually paying. You can for example, see how many people in your local area whilst using criteria that includes:
With showing only three adverts on a page, if you're advertising at a broad base it may be expensive to run your Facebook Ad. However, being 1st or 3rd is largely irrelevant as you are not competition for space like on a search engine. Creating a good Facebook AdBeing image based, the design is very important. Not only has it got to grab attention, but it has to look professional and trustworthy, otherwise you simply won't get the clicks. In most Pay Per Click campaigns, you would normally link to your website. However, to increase viral opportunity, you may want to have your own business page within Facebook. This makes it easy to share, and with the more people in a network that join up as a fan, the more other people will see it on their Facebook homepage. Unless you are advertising an extremely general product, and have
masses of advertising revenue, there isn't a reason not to be
targeted. As with tried and tested Pay Per Click alternatives, if your
product/service does appeal to many, you can at least create separate
ads for different locations or age groups to test effectiveness.
You may also be interested in reading....
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