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Getting links to your website is very important, as it will help your search engine rankings greatly. In an ideal world, the best way to get links is for other websites to naturally link to you. This might be down to a well written article they like, or they're saying thanks as a happy customer of yours. Problem is, you aren't in control of these links and they may take a long time to develop. For businesses looking to make their website's profitable, this method can't be the only way of getting links. It will take too long to establish good rankings, and time costs money! Of course, people have been pro-active and found ways of generating incoming links to their websites. One technique is commenting on blogs... What makes a good blog to comment on?As with any website, you should be looking at how well optimised a blog is in order to see if it will provide any benefit to you. Look to see if the blog has a decent PageRank and ensure it is related to what you are selling. Its all very well getting a link, but for it to be considered important by search engines, both the anchor text and surrounding content of the page should be contextual to your website. Ideally, a blog should be listed on its own domain. There are a lot of blogs on free hosting websites which don't carry the same link 'weight'. Are there disadvantages with commenting on blogs?So, blogs allow you to build topic related incoming links with seconds. Unfortunately, this is one of those "if it sounds too good to be true, it usually is" moments. The problem with it being so easy to build incoming links with blogs is that the method is abused. Consequently, the algorithms that search engines use give very little weight to comment based links. Because of the abuse, they realise that most outgoing links are often not very topical and lack of relevancy is what the likes of Google hates. Brush up on Google's Quality Guidelines if you need clarification! Wise website owners don't like to leak PageRank. This is done by linking to loads of external websites. Understandably then, allowing people to spam their blogs with comments/links is something they want to crack down. And they do. Most website blogs are produced using software from the likes of WordPress and TypePad. Some of these have built in code to give the 'no follow' tag to any link within the comments area. These two words tell search engines to not visit the website, rending your efforts pointless. So, commenting on blogs may be quick and easy, but many are a complete and utter waste of time. So, the question is.... Should I bother commenting on blogs for SEO purposes?The answer is yes, but do so intelligently. Check the blogs are 'do follow' for starters. As mentioned above, ensure the blog entry is actually related to what you do. Search engines pick up on the surrounding text and it boosts the 'weight' of the link you produce.
Don't just comment on interesting blog entries though, try and find the writer's contact details and send them a more personal comment. They might appreciate it, and include you (and your website) in a follow up article. Forgetting the linking benefit, whether it is a 'no follow' or not, your link is still visible. If your comment is a good one, you still may generate visitors to your website from inquisitive readers. How can Webtacular help?We're experienced in building incoming links as part of our Search Engine Optimisation services. We don't just focus on blogs, but we know where to find 'do follow' ones related to your target market. We have established relationships with blog writers and aren't so bad at writing them ourselves either!
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