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Hopefully you're already aware that including keywords throughout your website is beneficial. It stands to reason that if you talk about what you do, your website becomes more relevant for search engine results. This simple rule works with domains too. By including keywords in your domain, it's one of many little things you can do to give your rankings a little boost. This is particularly true for Yahoo's search engine results which favour keyword rich domains. Creating your own backlinksAnother rule of ranking well in search engines is building backlinks. This is hard work though, so some people prefer to register domains and redirect them to their main website. Better yet, by including keywords in the domains, it will be even better, right? Google and other search engines have a preferred way to redirect, which won't allow you to cheat the system. There is no doubt that there is evidence of people getting away with redirecting websites the 'wrong way' and even benefiting, but the likelihood is that it will only be a matter of time until they are found out. The result of this could be a complete domain ban from search engine results. Redirecting the right wayThere are perfectly legitimate reasons to have redirecting domains, such as ones which cater for common domain misspellings. The right way to go about it is a permanent 301 redirect. This will stop any minor penalties such as a duplicate content mark down or a more major domain ban due to perceived manipulation. If you use a method different to the permanent 301 redirect, you could end up disappointed with your rankings. Because search engines are confused by other methods, they will simply select one domain for search results and completely ignore the others. As there is no a way of telling which domain is chosen to show, your main website could not be at risk of not being displayed. Setting up a 301 redirectA 301 redirect is a response with a status code that redirects a browser to go to another link. It can be implemented in different ways, as shown in this article by WebConfs. Make sure you don't do a single redirect from all webpages to your new homepage. Although it prevents any 404 errors, this won't ultimately be good for users and its not good for rankings either. Instead, do page-by-page redirects. If there isn't an exact match for your new website, at least try to re-direct to similar content, or see it as an opportunity to create a new page. SEO may seem like an independent marketing strategy, but it's important to remember it can be affected by technical issues. If you use different providers for various web services, ensure they are all updated when major changes occur.
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